SWOT ANALYSIS: Strengths: Fast & Fun Gameplay – Streamlined third-edition rules make it easier to learn and play in under an hour, great for casual and competitive players. Unique Terrain System – Uses a modular, cube-based setup that creates immersive, 3D battlefields with tons of tactical options. Great Value Starter Set – The two-player set includes miniatures, terrain, and rulebooks, making it easy to jump into the game. Weaknesses: Tricky Mini Assembly – Some models are fiddly to put together, and instructions aren’t always clear, which can frustrate new players. Setup Takes Time – While gameplay is fast, assembling terrain and creating force lists can slow down the experience, especially for newcomers. Opportunities: Digital Tools – A mobile app for list-building, rules reference, or even AR features could streamline setup and gameplay. Stronger Community Engagement – More organized play, online events, and community-driven content could attr...